Rue Victor Hugo


Copyright: Olesia Bilkei /
DESTINATIONS martinique fortdefrance Shopping Rue Victor Hugo

Rue Victor Hugo

Rue Victor Hugo is Fort-de-France's answer to New York's Fifth Avenue, lined on either side with high-end and refined shopping options. The island's most fashionable residents and visitors come to find the latest trends from the French fashion world, and to indulge in the fine-dining found all along the avenue.


Martinique is one of the better shopping destinations in the Caribbean, with a wide variety of shops and boutiques showcasing everything from local crafts and jewelry in the best Creole tradition to stunning artwork and the latest in French fashion, fresh off of Parisian catwalks. The numerous markets can also be a fascinating visit, offering the chance to wander through colourful stalls browsing fresh produce, spices and local rum, for a memorable and authentic Martinican experience.